Alternative Futures Analysis
We can’t predict the future, but we can uncover the different ways in which it could unfold.
Alternative Futures Analysis is a valuable technique designed to reveal the different ways a strategy could unfold, allowing your organization to plan for the worst even as it prepares for the best. It is also designed to help planners identify and understand the levers their organization can pull to increase the odds that their strategy will succeed. This method is particularly helpful in situations that are highly complex or shrouded by a high degree of uncertainty.
"Practicality of the Master Class and immediate usability is 100%."
– Rob Martin, Canada
Who is this for?
This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.
What will I gain?
This is practical, hands-on training that will teach you everything you need to know to begin using Alternative Futures Analysis in your organization right away. You will leave the class with a thorough understanding of this powerful tool, which you can use to better understand the different ways your plans could unfold and the steps you can take to steer them in the desired direction.
All participants who successfully complete this course will receive RTT Certification in Alternative Futures Analysis.
Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.
Alternative Future Analysis
10 May 2023
10:00 AM – 1:30 PM PDT/6:00 PM – 9:30 PM BST
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This is a live course that will be delivered virtually through the Zoom video conferencing platform. The Zoom app is free, but you will need a stable internet connection capable of supporting livestreaming of both audio and video.
NOTE: Please be advised that this course is only open to red teamers who have successfully completed the necessary prerequisite.
Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.
Bryce G. Hoffman
Bestselling Author & President, Red Team Thinking
Bryce is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program. He then worked with companies around the world to develop a model for business red teaming, which he shared in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. His first book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs looking to transform their corporate culture. Bryce has taught these tools and techniques to companies around the world, including Verizon, JPMorgan, Delta Air Lines, Huawei and Roche, and he regularly appears on television and radio news programs internationally. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist for newspapers across the U.S. He also teaches red teaming at the University of California, Berkeley’s Haas School of Business.
Partner & Vice President, Red Team Thinking
Marcus is a former military red teamer who has been sharing these tools and techniques with corporations in the U.K. and around the world since retiring from the Royal Air Force in 2013. In the RAF, he served as a fighter controller and also enjoyed tours with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he went to Iraq in 2003. An airfield director, strategic and operational planner, and, finally, one of the Air Security Executives responsible for defending the U.K. during the 2012 Olympic Games in London. With extensive experience gained as a senior military officer Marcus seamlessly moved into the business world in London, initially as a senior manager at a major consultancy, then an independent contractor, then business owner and partner – leading on major business transformations predominantly in the financial sector. Along with his military skills and training, Marcus has completed post-graduate studies in Strategic Leadership and Management, as well as Business Management in the areas of performance improvement and change management.
Ellie has a proven track record of complex strategic planning in fast-paced and complex environments, built during a successful career as a logistics officer in the Royal Air Force. Within her RAF career, Ellie undertook numerous operational deployments including Turkey, Kosovo, Sierra Leone, Kuwait, Italy in a variety of operational roles; her UK based employment included several tours as a staff officer in a number of planning, capability and strategy roles. Leaving the RAF as a wing commander, Ellie’s final tour was as a strategic plans officer where she led and directed cross functional analysis, strategy development and delivery of RAF capability to support MOD’s strategic objectives and global operations. This last tour saw Ellie lead on the planning for the recovery of all RAF assets from Afghanistan, design and development of solutions for complex cross-Defence projects across sub-Saharan Africa, Asia-Pacific, Americas and Antarctica.
A short period as a management consultant working in the health and social care sector beckoned before Ellie returned to the public sector, working for the NHS in Organisational Development,
An absolute advocate of an organisation using the experience, talent and intellectual capital it has, to deliver the change and results it wants and needs; Ellie looks to tap into that resource and get any organisation where it wants to be using its most important assets – its people. One of life’s enthusiasts, she sees fun and adventure in the opportunities life throws at you and imbues this positivity in everyone she meets. Fascinated by what makes people tick, Ellie has a genuine interest in ensuring people bring their best self to work and apply their unique strengths in order to successfully deliver on the organisation’s task and mission.
Ellie holds MA in Strategic Defence Studies and MSc in Business Psychology.
"Really enjoyed it and was able to apply lessons within three hours of completing the course."
– Andrew Blades, Australia