Four Ways of Seeing


See how key stakeholders see you – and how to turn adversaries into allies.


Four Ways of Seeing is a simple but remarkably revealing technique that can yield valuable insights into the way competitors, customers, and other key influencers view your company, your industry, and one another. It can be used in conjunction with Influencer Engineering™ to figure out how to turn strong opposition into weak opposition, weak opposition into weak support and weak support into strong support for your strategies and plans. It can also be used by planners formulate strategies that address the challenges and opportunities presented by these key influencers. Finally, Four Ways of Seeing can be used after a plan has been formulated to ensure it takes into account the sensitivities and expectations of all of the stakeholders.

"The learn and repeat structure is very helpful. Many providers of online courses just show slides, here you have a hands on approach that deepens what you just saw."

– Christian Schmidt, Germany

Course Overview


Who is this for?

This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.


What will I gain?

This is practical, hands-on training that will teach you everything you need to know to begin using Four Ways of Seeing in your organization right away. Using it, you will gain a better understanding of the other actors who can impact your plan positively or negatively, as well as insights you can use to increase their support or blunt their opposition.


All participants who successfully complete this course will receive RTT Certification in Four Ways of Seeing.

Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.


Four Ways of Seeing

April 20, 2022

20 April 4 pm – 7:30 pm PDT

21 April 7 am – 10:30 am SGT

21 April 9 am – 12:30 pm AEST

Want to know what time this is for you? 
Check this time zone converter.




This is a live course that will be delivered virtually through the ZOOM video conferencing platform and MURAL collaboration tool. You will be provided links to both application and will need a stable internet connection capable of supporting livestreaming of both audio and video. Please be advised that this course is only open to red teamers who have successfully completed the RTT Boot Camp.

NOTE: The course fee is in US$. While this course is being offered from California, anyone can participate, regardless of the location. The times for this course are listed as PDT.


Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.


Bryce G. Hoffman

Bestselling Author & President, Red Team Thinking

Bryce is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program. He then worked with companies around the world to develop a model for business red teaming, which he shared in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. His first book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs looking to transform their corporate culture. Bryce has taught these tools and techniques to companies around the world, including Verizon, JPMorgan, Delta Air Lines, Huawei and Roche, and he regularly appears on television and radio news programs internationally. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist for newspapers across the U.S. He also teaches red teaming at the University of California, Berkeley’s Haas School of Business.

Karen Ferris

Karen is a self-professed organizational change and service management rebel WITH a cause.

She pushes the boundaries of the profession and challenges traditional ways of thinking. Ready to explore and develop new approaches that are guaranteed to make things better for all.

Acclaimed internationally as an expert in her field, she is a management consultant providing both strategic and practical advice and insights to her clients.

Her ability to share her experience and knowledge ensures that everyone is empowered to make a difference within their organisation.

Karen has been working in the service management industry for over 30 years and has over a decade of experience in organizational change.

She is a sought-after international keynote speaker and the author of five books on leadership, resilience, and organizational change.

The recipient of many awards including the Lifetime Achievement Award from the IT Service Management Forum Australia for her ongoing contribution to the industry. She has been nominated as a top 25 thought leaders in Technical Support and Service Management by HDI for five consecutive years.

In 2018, the Change Management Institute honored Karen with the Rebel Award for the person breaking all the rules to make things better for all.

She is obsessed with the people side of change in a world in which change is constant, volatile, uncertain, unprecedented, complex, and ambiguous.

She holds the firm belief that resilience in the face of relentless change is key to organisational survival.

She is an ITIL 4 Managing Professional and is Prosci certified. She is a Director at Macanta Consulting and her organizational change practice is

Karen is based in Melbourne, Australia, having migrated from the UK in 1998.


"Prepared. Professional. Relevant. Applicable. Impactful. Would highly recommend for all senior leaders and those that appreciate diversity of thought and action to achieve the best results."

– Michael Rainey, USA