Four Ways of Seeing
See how key stakeholders see you – and how to turn adversaries into allies.
Four Ways of Seeing is a simple but remarkably revealing technique that can yield valuable insights into the way competitors, customers, and other key influencers view your company, your industry, and one another. It can be used in conjunction with Influencer Engineering™ to figure out how to turn strong opposition into weak opposition, weak opposition into weak support and weak support into strong support for your strategies and plans. It can also be used by planners formulate strategies that address the challenges and opportunities presented by these key influencers. Finally, Four Ways of Seeing can be used after a plan has been formulated to ensure it takes into account the sensitivities and expectations of all of the stakeholders.
"The learn and repeat structure is very helpful. Many providers of online courses just show slides, here you have a hands on approach that deepens what you just saw."
– Christian Schmidt, Germany
Who is this for?
This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.
What will I gain?
This is practical, hands-on training that will teach you everything you need to know to begin using Four Ways of Seeing in your organization right away. Using it, you will gain a better understanding of the other actors who can impact your plan positively or negatively, as well as insights you can use to increase their support or blunt their opposition.
All participants who successfully complete this course will receive RTT Certification in Four Ways of Seeing.
Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.
Four Ways of Seeing
26 April 2023
10:00 AM - 1:30 PM PDT/6:00 PM - 9:30 PM BST
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This is a live course that will be delivered virtually through the ZOOM video conferencing platform and MURAL collaboration tool. You will be provided links to both application and will need a stable internet connection capable of supporting livestreaming of both audio and video. Please be advised that this course is only open to red teamers who have successfully completed the RTT Boot Camp.
NOTE: The course fee is in US$. While this course is being offered from California, anyone can participate, regardless of the location. The times for this course are listed as PDT.
Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.
Bryce G. Hoffman
Bestselling Author & President, Red Team Thinking
Bryce is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program. He then worked with companies around the world to develop a model for business red teaming, which he shared in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. His first book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs looking to transform their corporate culture. Bryce has taught these tools and techniques to companies around the world, including Verizon, JPMorgan, Delta Air Lines, Huawei and Roche, and he regularly appears on television and radio news programs internationally. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist for newspapers across the U.S. He also teaches red teaming at the University of California, Berkeley’s Haas School of Business.
Partner & Vice President, Red Team Thinking
Marcus is a former military red teamer who has been sharing these tools and techniques with corporations in the U.K. and around the world since retiring from the Royal Air Force in 2013. In the RAF, he served as a fighter controller and also enjoyed tours with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he went to Iraq in 2003. An airfield director, strategic and operational planner, and, finally, one of the Air Security Executives responsible for defending the U.K. during the 2012 Olympic Games in London. With extensive experience gained as a senior military officer Marcus seamlessly moved into the business world in London, initially as a senior manager at a major consultancy, then an independent contractor, then business owner and partner – leading on major business transformations predominantly in the financial sector. Along with his military skills and training, Marcus has completed post-graduate studies in Strategic Leadership and Management, as well as Business Management in the areas of performance improvement and change management.
Ellie has a proven track record of complex strategic planning in fast-paced and complex environments, built during a successful career as a logistics officer in the Royal Air Force. Within her RAF career, Ellie undertook numerous operational deployments including Turkey, Kosovo, Sierra Leone, Kuwait, Italy in a variety of operational roles; her UK based employment included several tours as a staff officer in a number of planning, capability and strategy roles. Leaving the RAF as a wing commander, Ellie’s final tour was as a strategic plans officer where she led and directed cross functional analysis, strategy development and delivery of RAF capability to support MOD’s strategic objectives and global operations. This last tour saw Ellie lead on the planning for the recovery of all RAF assets from Afghanistan, design and development of solutions for complex cross-Defence projects across sub-Saharan Africa, Asia-Pacific, Americas and Antarctica.
A short period as a management consultant working in the health and social care sector beckoned before Ellie returned to the public sector, working for the NHS in Organisational Development,
An absolute advocate of an organisation using the experience, talent and intellectual capital it has, to deliver the change and results it wants and needs; Ellie looks to tap into that resource and get any organisation where it wants to be using its most important assets – its people. One of life’s enthusiasts, she sees fun and adventure in the opportunities life throws at you and imbues this positivity in everyone she meets. Fascinated by what makes people tick, Ellie has a genuine interest in ensuring people bring their best self to work and apply their unique strengths in order to successfully deliver on the organisation’s task and mission.
Ellie holds MA in Strategic Defence Studies and MSc in Business Psychology.
"Prepared. Professional. Relevant. Applicable. Impactful. Would highly recommend for all senior leaders and those that appreciate diversity of thought and action to achieve the best results."
– Michael Rainey, USA