Understand who the players are and how to win them over to your side
Influencer Engineering™ is a useful tool for identifying the different internal and external stakeholders who can contribute to the success or failure of a plan. By plotting their level of support or opposition against their level of influence, you can identify which ones to target in order to increase their level of support or blunt their opposition in order to ensure your strategy has the greatest chance of success. Influencer Engineering can also be used in conjunction with Four Ways of Seeing to figure out how to turn strong opposition into weak opposition, weak opposition into weak support and weak support into strong support for your strategies and plans.
"Culturally agnostic, along with sector, product, organisation - great tools for use in any organisation."
– Ellie Cloke, United Kingdom
Who is this for?
This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.
What will I gain?
This is practical, hands-on training that will teach you everything you need to know to begin using Influencer Engineering™ in your organization right away and start to identify and understand key stakeholders.
All participants who successfully complete this course will receive RTT Certification in Influencer Engineering™.
Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.
RTT Influencer Engineering™
December 9, 2020
10:00 a.m. - 1:30 p.m. PDT
1:00 p.m. - 4:30 p.m. EDT
6:00 p.m. - 9:30 p.m. BST
7:00 p.m. - 10:30 p.m. CEST
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This is a live course that will be delivered virtually through the ZOOM video conferencing platform and MURAL collaboration tool. You will be provided links to both application and will need a stable internet connection capable of supporting livestreaming of both audio and video. Please be advised that this course is only open to red teamers who have successfully completed the necessary prerequisite. If you are unsure if you have, please check with us before registering.
NOTE: The course fee is in US$. While this course is being offered from California, anyone can participate, regardless of the location. The times for this course are listed as PDT.
Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.
Bryce G. Hoffman
Bestselling Author & President, Red Team Thinking LLC
Bryce is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program. He then worked with companies around the world to develop a model for business red teaming, which he shared in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. His first book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs looking to transform their corporate culture. Bryce has taught these tools and techniques to companies around the world, including Verizon, JPMorgan, Delta Air Lines, Huawei and Roche, and he regularly appears on television and radio news programs internationally. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist for newspapers across the U.S. He also teaches red teaming at the University of California, Berkeley’s Haas School of Business.
Wing Commander Marcus Dimbleby RAF (Ret'd)
Vice President, Red Team Thinking LLC
Marcus is a former military red teamer who has been sharing these tools and techniques with corporations in the U.K. and around the world since retiring from the Royal Air Force in 2013. In the RAF, he served as a fighter controller and also enjoyed tours with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he went to Iraq in 2003. An airfield director, strategic and operational planner, and, finally, one of the Air Security Executives responsible for defending the U.K. during the 2012 Olympic Games in London. With extensive experience gained as a senior military officer Marcus seamlessly moved into the business world in London, initially as a senior manager at a major consultancy, then an independent contractor, then business owner and partner – leading on major business transformations predominantly in the financial sector. Along with his military skills and training, Marcus has completed post-graduate studies in Strategic Leadership and Management, as well as Business Management in the areas of performance improvement and change management.
"Very topical and relevant particularly in today's environment."
– Jo Hanlon, Australia