Influencer Engineering™

Understand who the players are and how to win them over to your side.

 

Influencer Engineering™ is a useful tool for identifying the different internal and external stakeholders who can contribute to the success or failure of a plan. By plotting their level of support or opposition against their level of influence, you can identify which ones to target in order to increase their level of support or blunt their opposition in order to ensure your strategy has the greatest chance of success. Influencer Engineering can also be used in conjunction with Four Ways of Seeing to figure out how to turn strong opposition into weak opposition, weak opposition into weak support and weak support into strong support for your strategies and plans.

"Culturally agnostic, along with sector, product, organisation - great tools for use in any organisation."

– Ellie Cloke, United Kingdom

Course Overview

 

Who is this for?


This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.

 

What will I gain?


This is practical, hands-on training that will teach you everything you need to know to begin using Influencer Engineering™ in your organization right away and start to identify and understand key stakeholders.

 
Certification

All participants who successfully complete this course will receive RTT Certification in Influencer Engineering.

Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.

 

Influencer Engineering™

21 July, 2022
10:00 AM - 1:30 PM PDT
1:00 PM - 4:30 PM EDT
6:00 PM - 9:30 PM BST
 

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$499

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This is a live course that will be delivered virtually through the ZOOM video conferencing platform and MURAL collaboration tool. You will be provided links to both application and will need a stable internet connection capable of supporting livestreaming of both audio and video. Please be advised that this course is only open to red teamers who have successfully completed the RTT Boot Camp.

NOTE: The course fee is in US$. While this course is being offered from California, anyone can participate, regardless of the location. The times for this course are listed as GMT.

Instructors


Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.

 

Marcus Dimbleby 

Partner and Vice President, Red Team Thinking

Marcus is a former military red teamer who has been sharing these tools and techniques with corporations in the U.K. and around the world since retiring from the Royal Air Force in 2013. In the RAF, he served as a fighter controller and also enjoyed tours with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he went to Iraq in 2003. An airfield director, strategic and operational planner, and, finally, one of the Air Security Executives responsible for defending the U.K. during the 2012 Olympic Games in London. With extensive experience gained as a senior military officer Marcus seamlessly moved into the business world in London, initially as a senior manager at a major consultancy, then an independent contractor, then business owner and partner – leading on major business transformations predominantly in the financial sector. Along with his military skills and training, Marcus has completed post-graduate studies in Strategic Leadership and Management, as well as Business Management in the areas of performance improvement and change management.

Ellie Cloke

Ellie has a proven track record of complex strategic planning in fast-paced and complex environments, built during a successful career as a logistics officer in the Royal Air Force. Within her RAF career, Ellie undertook numerous operational deployments including Turkey, Kosovo, Sierra Leone, Kuwait, Italy in a variety of operational roles; her UK based employment included several tours as a staff officer in a number of planning, capability and strategy roles. Leaving the RAF as a wing commander, Ellie’s final tour was as a strategic plans officer where she led and directed cross functional analysis, strategy development and delivery of RAF capability to support MOD’s strategic objectives and global operations. This last tour saw Ellie lead on the planning for the recovery of all RAF assets from Afghanistan, design and development of solutions for complex cross-Defence projects across sub-Saharan Africa, Asia-Pacific, Americas and Antarctica.

A short period as a management consultant working in the health and social care sector beckoned before Ellie returned to the public sector, working for the NHS in Organisational Development,  

An absolute advocate of an organisation using the experience, talent and intellectual capital it has, to deliver the change and results it wants and needs; Ellie looks to tap into that resource and get any organisation where it wants to be using its most important assets – its people. One of life’s enthusiasts, she sees fun and adventure in the opportunities life throws at you and imbues this positivity in everyone she meets.  Fascinated by what makes people tick, Ellie has a genuine interest in ensuring people bring their best self to work and apply their unique strengths in order to successfully deliver on the organisation’s task and mission.

Ellie holds MA in Strategic Defence Studies and MSc in Business Psychology.

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"Very topical and relevant particularly in today's environment."

– Jo Hanlon, Australia