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Applying the Art of Diplomacy to Business

Why a better understanding of stakeholders is critical to success. 

In this episode, Bryce Hoffman talks to former diplomat and executive Dr. David Landsman, OBE, about the lessons business leaders can learn from the world of diplomacy. 

David served as British Ambassador to Greece and Albania before transitioning to business, first as a senior executive with De La Rue plc, later as executive director of Tata Limited, the Indian conglomerate’s European subsidiary. He continues to share his knowledge and expertise as a strategic advisor, writer, and speaker on corporate strategy, (geo)politics, and reputation. David is the chairman of Cerebra Global Strategy and the British-Serbian Chamber of Commerce, director of Digital Cognate, advises for The India Business Group, and is a Visiting Fellow at Cambridge Judge Business School. 

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