Swan Dive


Understand the threats and opportunities that lie ahead.

Swan Dive™ is a powerful tool designed to explore the consequences of events that might not occur, but that would have a major impact on your strategy or plan if they did. It is a structured brainstorming technique that is designed to expose both the threats and opportunities that could be created by such disruptions, as well as opportunities your organization might have to steer events the desired direction. At the same time, Swan Dive™ is designed to identify signs to watch for that suggest that the event is likely to occur so that you and your team can respond proactively and deliberately disrupt yourselves rather than risk being disrupted.

It is only open to red teamers who have successfully completed


"Love Bryce and Marcus' open minds, transparency, no-holds-barred spirit and knowledge in Red Team Thinking. The immediate practicality of the tools is of best value for the participants."

– Jaques CossetFrance

Course Overview


Who is this for?

This workshop is for decision makers, planners and consultants who want to develop and execute more effective strategies and plans in today’s complex and rapidly changing world.

What will I gain?

This is practical, hands-on training that will teach you everything you need to know to begin using Swan Dive™ in your organization right away and start to steer your business in the right direction. You will be able to use this technique to avoid predictable surprises and take advantage of opportunities before others see them.


All participants who successfully complete this course will receive RTT Certification in Swan Dive™.

Those who complete all of the RTT Core Classes will be awarded formal certification as a Certified Red Team Thinker™.

Swan Dive™

November 10, 2021 
10am - 1:30pm PST
1pm - 4:30pm EST
6pm - 9:30pm GMT
7pm - 10:30pm CET

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This is a live course that will be delivered virtually through the Zoom video conferencing platform. The Zoom app is free, but you will need a stable internet connection capable of supporting livestreaming of both audio and video. 

NOTE: Please be advised that this course is only open to red teamers who have successfully completed the necessary prerequisite.


Red Team Thinking is the world’s leading provider of decision support red teaming for business. In fact, our president literally wrote the book on red teaming. Powered by a cadre of military-trained red team leaders and business strategists, we help companies of all sizes become disruptors in their industries, rather than one of the disrupted. And we can do the same for your business.


Bryce G. Hoffman

Bestselling Author & President, Red Team Thinking LLC

Bryce is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program. He then worked with companies around the world to develop a model for business red teaming, which he shared in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. His first book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs looking to transform their corporate culture. Bryce has taught these tools and techniques to companies around the world, including Verizon, JPMorgan, Delta Air Lines, Huawei and Roche, and he regularly appears on television and radio news programs internationally. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist for newspapers across the U.S. He also teaches red teaming at the University of California, Berkeley’s Haas School of Business.

Wing Commander Marcus Dimbleby RAF (Ret'd)

Vice President, Red Team Thinking LLC

Marcus is a former military red teamer who has been sharing these tools and techniques with corporations in the U.K. and around the world since retiring from the Royal Air Force in 2013. In the RAF, he served as a fighter controller and also enjoyed tours with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he went to Iraq in 2003. An airfield director, strategic and operational planner, and, finally, one of the Air Security Executives responsible for defending the U.K. during the 2012 Olympic Games in London. With extensive experience gained as a senior military officer Marcus seamlessly moved into the business world in London, initially as a senior manager at a major consultancy, then an independent contractor, then business owner and partner – leading on major business transformations predominantly in the financial sector. Along with his military skills and training, Marcus has completed post-graduate studies in Strategic Leadership and Management, as well as Business Management in the areas of performance improvement and change management.


"The practical application is immensely invaluable! Reading the book was good. But having the opportunity to walk through situations using the tools was extremely helpful."

– Matt Miller, USA