Episode 99 of THE THINKING LEADER PODCAST: Rebroadcast - Uncertainty and the Limits of AI with Chris Butler: Click here to listen.

Episode 43: Don't Leave Your Employees In The Dark with Ben Baker

Season #2

In this episode of The Thinking Leader, Bryce and Marcus talk with Ben Baker, CEO at Your Brand Marketing.

They discuss the importance of Internal Communications and how without great internal comms your organization will operate ineffectively.  

In this episode:

  • Why client interactions with frontline employees are important
  • Why internal communications are just as important as external marketing.
  • The failure of company policies that prioritize the company’s problem over the customers’ problem
  • How to communicate your organization’s “why” to your team?
  • The “cosh of speed” metric.


Your Brand Marketing: https://yourbrandmarketing.com/

Easy Company (E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne Division): https://en.wikipedia.org/wiki/E_Company,_506th_Infantry_Regiment_(United_States)

Twitter debacle: https://www.theatlantic.com/technology/archive/2022/11/social-media-without-twitter-elon-musk/672158/


Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment 


Visit our website: https://redteamthinking.com

Watch this episode on YouTube: www.red-team.tv 

Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/ 

Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ 

Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ 


Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!


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