Red Team Thinking® Presents
The 2026 Red Team Coaching Summit
Three hours with the global community of Red Team Coaches. Updated tools. A featured session with Tim Leake on building high-ROI offers. Hands-on practice at your certification level to hone your coaching skills, expert advice on building your practice, and the recertification you need to keep your RTC credential active in 2027.
Open to Bronze, Silver, and Gold-certified Red Team Coaches.
The Summit replaces our annual recertification program. Every Bronze, Silver, and Gold Red Team Coach must complete it to maintain their RTC certification. Coaches who have not completed the Summit and its course-completion quiz by December 31, 2026, will see their certification lapse at the end of the year.
Why a summit, not a recertification
In the past, recertification meant a session with us at the front of the room. That made sense when the method was new. It doesn’t anymore. Each of you now brings valuable insights and ideas to the discussion that we can all learn from and apply in our own coaching practices.
The most valuable knowledge about Red Team Coaching now lives with you, the coaches who have taken these tools into real client engagements and found out what works, what breaks, and what needs to be adapted. We have built this program around that. The Summit is still how you renew your certification. But it is designed first and foremost as a chance for coaches to learn from each other.
You will also hear from me about several important changes to the RTT tools — and leave with updated Mural templates for each one, ready to use with your clients the next morning.
— Bryce Hoffman, Founder and CEO, Red Team Thinking
What you leave with
ICF CCEUs
Three Continuing Coach Education units from the International Coaching Federation: one in Core Competencies and two in Resource Development.
Active certification
Completing the Summit and its quiz renews your Red Team Coach certification at your current level.
Updated tools and templates
A walkthrough of the latest changes to the RTT toolkit, plus updated Mural templates for each tool.
Session recordings
Every part of the Summit is recorded — plenary sessions and level-specific breakouts alike.
Founder and CEO, Let’s Lightbulb
AI is now competing for the same budgets coaches rely on. Clients can get advice, frameworks, and feedback on demand, at almost no cost. So what will they still pay a human coach for — and how do you package it so they say yes?
Tim Leake has spent more than 25 years using creativity to solve business problems. He spent nearly a decade as Chief Marketing and Innovation Officer of the advertising agency RPA, where he helped grow the firm from roughly 350 people to more than 700. Today he runs Let’s Lightbulb, a creative and strategic facilitation consultancy, and leads a High-ROI Offer program for independent facilitators and consultants who need a sharper, more compelling offer.
He will bring that work to the Summit, along with a read on where the coaching market is heading.
The program
- Welcome and overviewScott Henderson
- Why Red Team Thinking matters in 2026Bryce Hoffman on why critical thinking and adaptive leadership matter more — not less — in a volatile, AI-augmented world.
- High-ROI offersFeatured session with Tim Leake.
- Best practices from Gold coachesLightning case shares from Gold-certified Red Team Coaches on how they are applying the method across industries.
- The updated RTT toolkitBryce Hoffman walks through the new and refined tools — including those beyond your own level, so you understand where your tools sit in the wider RTT ecosystem.
- Short break
- Practicum breakouts: Selling Red Team Coaching in the Age of AISplit by certification level, each breakout led by two instructors. You will apply a core tool from your level to the challenge of building your own coaching practice in the age of AI.
- IntegrationEach cohort reports its process and key findings back to the full group, so Bronze, Silver, and Gold coaches learn from each other’s work.
- Red Team Coach of the YearMeet the nominees and see the winner announced live.
- ClosingBryce Hoffman
Red Team Coach of the Year
This year, we will recognize one Red Team Coach whose work exemplifies what the method can do.
Every registered participant may nominate one coach for the award. You cannot nominate yourself. Your registration confirmation includes a link to the nomination form and an explanation of the criteria we will use to choose the winner.
Nominations close November 25, 2026.
Come live if you can
The Summit is a hands-on event. The breakouts are where you practice with peers at your level, test your thinking against theirs, and get feedback from experienced instructors. A recording cannot give you that.
If you can make it on November 30, please be there.
Can’t attend live?
You can still recertify and earn your CCEUs. Register, watch the full recording — including the breakouts — and complete the course-completion quiz.
- The quiz must be completed by December 31, 2026.
- The same deadline applies to live participants.
When it happens where you are
Monday, November 30, 2026.
Somewhere else? See the Summit start time in your time zone.
Who can attend
The Summit is open to all Bronze, Silver, and Gold-certified Red Team Coaches. Coaches certified at more than one level take part in the breakout for their highest level. Previously certified coaches whose certification lapsed this year can attend to reclaim their certification.
Before the Summit
Revisit the tools and frameworks from your highest certification level. Look back over your materials, notes, and templates, and think about how you have been using them: what has worked, where you have struck problems, and where you see room to go deeper. You will get far more out of the day if you arrive with those reflections.
Keep your certification. Sharpen your practice.
$299. Three hours. Three ICF CCEUs. Required for every Red Team Coach.
