“F THE FORMULA”

YOU ALREADY KNOW HOW TO THINK THIS WAY. NOW IT’S TIME TO BRAND YOURSELF THIS WAY.

Red Team Thinking is excited to partner with Justin Foster, co-founder of Massive Change, to bring his acclaimed F the Formula brand coaching experience to our Gold Certified Red Team Coaches.

RTT is already equipping leaders to reject formulas, think originally, and operate with the kind of integrity and creativity that today’s challenges demand. F the Formula extends that same discipline into your own brand and practice as an RTT certified coach.

Formulas promise certainty by demanding conformity. F the Formula dismantles that thinking and replaces it with practices that protect your originality, sharpen your signal, and make your work impossible to copy.

This five-session cohort, designed and led by Justin Foster, will help you cut through the noise of formulaic marketing and find the language, structures, and rhythm that match the depth of your expertise, character, and practice.

The result: a brand that amplifies your authority, attracts aligned clients, and sustains your energy.

Over five live sessions, you’ll learn how to:

Find Your Voice — create clear, resonant language that matches your authority
Stand Apart — articulate your difference with clarity and confidence
Express with Conviction — turn content into visible proof of your thinking
Protect Your Value — align pricing, boundaries, and offers with integrity
Simplify to Scale — design systems that support growth without burnout

Investment: US$1500 per participant

Includes five live 90-minute sessions, a customized workbook, post-workshop accountability/momentum call, and lifetime access to recordings and tools.

This cohort is immersive, practical, and designed to strengthen your RTT coaching practice by giving you a brand as adaptive, bold, and original as the work you deliver.