Public Health 

We work with public health leaders at global, national, state, and local levels to help them make better decisions faster under the most trying conditions.


The public health sector has been tested like never before with the COVID-19 pandemic. The complexity of decision-making required of public health leaders and practitioners has never been more apparent. It is no longer enough to simply “follow the science.” The disruptive and contrarian critical thinking skills that Red Team Thinking provides are indispensable to today’s public health leaders and practitioners.

These techniques were designed to deal with high-stakes challenges. They were created by the military and intelligence agencies to stress-test their strategies, challenge their assumptions, identify unseen threats and highlight missed opportunities. They are based on the latest research into cognitive psychology and the human decision-making process.

By employing Red Team Thinking, you will learn how to create more resilient plans and make better decisions faster.


We offer comprehensive Red Team Thinking training, support, and certification for organizations and individuals that want think more strategically, plan more effectively, and think more clearly under pressure.

Our custom offerings range from short sessions designed to introduce your team to this revolutionary methodology to multi-day intensives that will arm you with the tools they need to make better decisions faster every day and conduct your own red teaming analyses of your strategies and plans.

This is not theoretical instruction; it is practical, hands-on training that you and your team can begin using right away. And because all our courses are modular, we can easily put together a program that fits with your training schedule.

Talk to us about the challenges you are facing and the goals you would like to achieve, and we’ll put together a customized training plan that meets the unique needs of your agency or department.

If you have a complex problem that you need to solve or a critical plan that you want to pressure test, we can help.



Do you need help red teaming a strategy, plan, or problem right now? Our experienced red team leaders will work with you to select the right tools for the job based on the issue and the amount of time you can devote to it. At the same time, we will provide you and your team with access to our online, self-directed Red Team Thinking Boot Camp™ so that you can hit the ground running. We will lead you and your team through a comprehensive Red Team Thinking analysis of your strategy, plan or problem using an array of analytical, imaginative and contrarian techniques.


By the time we take our first break, you will have begun challenging your assumptions, gained powerful new insights, and surfaced new ideas and options. As we move from divergent thinking to convergent thinking, your team will make your plan better, stronger, and more resilient.

This is not consulting.

We bring the questions; you bring the answers – because the truths you need to hear already reside inside your organization. Our job is to help you uncover them, examine them, and act on them.

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Red Team Thinking

Red Team Thinking is for companies that are not satisfied with their success. It’s for organizations that know they can always do more, go farther, and fly higher.

If you’re happy with where you are and do not want to change, then you don’t need Red Team Thinking. But if you want to make better decisions, create a culture of innovation, and become a disruptor in your industry, contact us to learn how Red Team Thinking can help you thrive in an uncertain future.