20 December 2021

Episode 011: Bryce Hoffman on Red Team Thinking

How to Be a Thinking Leader


Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. In this episode, Red Team Thinking Vice President Marcus Dimbleby turns the table on Bryce and interviews him, discussing the origins of red teaming, why we need more critical thinking, how to enable distributed decision making and create psychological safety in your organization, why leaders need to listen, and why new ways of working can’t work without new ways of thinking. 

Bryce Hoffman is a bestselling author and speaker, as well as the president of Red Team Thinking. Bryce calls himself an “unconsultant” and teaches organizations and individuals around the world how to engage critical thinking, enable distributed decision making, and encourage diversity of thought. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist. In 2015, he became the first and only civilian from outside government to graduate from the U.S. Army’s elite red team leader training program, then worked with renowned business leaders from around the world to develop a model for business red teaming that evolved to become Red Team Thinking. 

In addition to his work with Red Team Thinking, Bryce lectures on red teaming worldwide, including at U.C. Berkeley’s Haas School of Business, Warwick Business School, and the National University of Singapore. 

“Too many leaders, too many businesses, too many organizations have decided to outsource thinking. They’ve decided to bring in expensive high-priced consultants to do the job of thinking that they should be doing themselves.”

- Bryce G. Hoffman

Top 10 Takeaways:


01:58 What is Red Team Thinking?

11:05 How Bryce learned about Red Team Thinking.

16:46 What is the difference between red teaming and Red Team Thinking?

20:59 Decision making should be a practice, not a process.

23:53 How to foster real diversity and inclusion – not just tokenism.

26:13 New ways of working require new ways of thinking.

27:24 Don't outsource thinking!

41:24 Daniel Kahneman and Red Team Thinking.

48:10 Leaders have to have the courage to ask the tough questions – and listen to the answers.

53:13 How to become a "thinking leader."



Mentioned in this Episode:


Brought to you by Red Team Thinking

Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, by Bryce G. Hoffman 

American Icon: Alan Mulally and the fight to Save Ford Motor Company, by Bryce G. Hoffman 

9/11 Commission Report 

CIA Director George Tenet 

Red Cell 

General Peter Schoomaker 

University of Foreign Military and Cultural Studies 

Alan Mulally, Ford Motor Company 

Detroit News 

Dr. Daniel Kahneman 

Dr. Gary Klein 

Dave Snowden 

Barry O’Reilly 




Find Out More


Sign up for Bryce’s newsletter 

Connect with Bryce on Linkedin 

Connect with Marcus on LinkedIn  

Follow Bryce on Twitter 

Follow Marcus on Twitter  


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Think differently.

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