Red Team
Coaching™
Level I Program
AI can coach. You can think. Give your clients the one capability no algorithm can replicate — and build a practice that no chatbot can threaten.
For Boot Camp graduates ready to complete Modules 2–6. Program begins May 2026. Early-bird pricing available through April 30 — save $500.
Early-Bird: Enroll Now — $1,999ICF Accredited
Completing the Red Team Coaching™ Level I Program earns you 24 ICF Continuing Coach Education Unit credits — meaningful professional development hours that count toward your ICF credential renewal.
*Credit total is pending final approval by ICF and is based on the previous version of this course.
The Coaching Industry Is Under Siege
AI coaching tools are getting better every month. The barrier to entry has never been lower. And the leaders you serve are navigating a world defined by war, economic turmoil, and technological disruption that is moving faster than any coaching framework was designed to handle.
The hard truth is this: the market doesn't need more coaches who ask good questions. It needs coaches who can help leaders think — critically, rigorously, and under pressure. That is the one capability AI cannot replicate. It is the highest-value service a human coach can provide. And it is exactly what Red Team Coaching was built to deliver.
You saw the basics in the Boot Camp. Now it's time to start building your toolkit.
You Completed the Boot Camp. Here's What You Walked Away With.
In Module 1, you learned the science behind Red Team Coaching — why leaders make bad decisions, how cognitive bias sabotages even the smartest people, and what to do about it. You also got your first two tools:
The Psychology
The System 1/System 2 thinking framework. Cognitive biases and heuristics. Behavioral biases. Groupthink. Satisficing. The science of why smart leaders fail — and what coaches can do about it.
Think-Write-Share
A simple-yet-powerful technique for surfacing what people are really thinking, neutralizing hierarchy, and creating psychological safety. A tool you can teach your clients to use with their own teams.
Six Strategic Questions™
An easy-to-use framework for stress-testing strategies, creating alignment, and revealing second- and third-order effects to help your clients make better choices.
That was the foundation. Modules 2–6 are where you build the rest of the toolkit — and earn your certification.
What You'll Learn Next
Each module gives you a new tool — field-tested, grounded in cognitive science, and designed to be deployed in coaching sessions immediately. By the time you complete Module 6, you’ll have a comprehensive coaching toolkit that sets you apart from every other coach in the market — including the AI ones.
Overcoming Cognitive Bias & Groupthink
Your clients don’t know they’re biased. That’s the whole point of bias. On the Contrary™ gives you a structured technique for helping leaders see what they’ve been trained not to notice — and for teaching them to build this discipline into their own decision-making and that of their teams.
Countering Logical Fallacies
Every flawed decision rests on a flawed argument. Argument Dissection™ teaches you to help your coaching clients identify and expose the logical fallacies that underpin bad strategies — strengthening their reasoning without turning the conversation adversarial. This is high-value coaching that no AI can deliver.
How to Stress-test Assumptions
Every strategy is built on assumptions. Most of them are never examined. The Assumptions Challenge™ and Triple-Filter Method give you systematic ways to help your clients surface, categorize, and stress-test the assumptions holding up their plans — before reality does it for them.
Contemplating Failure to Ensure Success
Imagine the plan has already failed. Why? Gary Klein’s Pre-Mortem is one of the most powerful planning tools ever developed — and one of the most underused. You’ll learn how to guide your coaching clients through pre-mortem sessions that uncover fatal flaws and blind spots while there’s still time to fix them.
Putting It All Together
Tools alone aren’t enough — you need to measure progress. C-Change™ is designed to help you assess and track the development of your coaching clients as critical thinkers and red team leaders over time. This final module ties everything together, showing you how to integrate the Red Team Coaching toolkit into your practice and demonstrate measurable impact to your clients.
Earn 24 ICF CCEU Credits*
The Red Team Coaching™ Level I Program is ICF accredited. Completing all six modules earns you 24 Continuing Coach Education Unit credits toward your ICF credential renewal — in addition to your Bronze Certified Red Team Coach™ designation.
*Credit total is pending final approval by ICF and is based on the previous version of this course.
What’s Included
May–August 2026
All sessions are live. Theory sessions introduce new tools with coaching demonstrations; practicum sessions let you practice deploying them in coached exercises with other participants.
| Date | Session | Type |
|---|---|---|
| May 11 | Module 2 — Overcoming Cognitive Bias & Groupthink (90 min) | Theory |
| May 18 | Module 2 — Practicum (2.5 hrs) | Practicum |
| Jun 1 | Office Hours 1 with Bryce Hoffman (60 min) | Office Hours |
| Jun 8 | Module 3 — Countering Logical Fallacies (90 min) | Theory |
| Jun 15 | Module 3 — Practicum (2.5 hrs) | Practicum |
| Jun 22 | Module 4 — How to Stress-test Assumptions (90 min) | Theory |
| Jun 29 | Module 4 — Practicum (2.5 hrs) | Practicum |
| Jul 6 | Module 5 — Contemplating Failure to Ensure Success (90 min) | Theory |
| Jul 13 | Module 5 — Practicum (2.5 hrs) | Practicum |
| Jul 20 | Module 6 — Putting It All Together (90 min) | Theory |
| Jul 27 | Module 6 — Practicum (2.5 hrs) | Practicum |
| Aug 3 | Graduation & Final Office Hours with Bryce Hoffman (60 min) | Graduation |
From the Coaches Who’ve Been There
Enroll in the Level I Program
Already paid for the Boot Camp? Your Boot Camp tuition is fully creditable toward the cost of the Level I Program. Your enrollment total will be adjusted accordingly.
Satisfaction Guarantee
Enroll with confidence. If you complete the first week’s session and decide the program isn’t right for you, request a full refund by May 15, 2026 — no questions asked.
Your Certification Pathway
Completing the Level I Program earns you Bronze certification. But that’s just the beginning.
Level III shifts the focus from individual coaching to team coaching, preparing you to develop red team thinking capability across entire leadership teams. Gold Certified Red Team Coaches are eligible to apply for the Certified Red Team Leader™ Course and Red Team Instructor Apprenticeship program.
Who This Program Is For
The Level I Program is for Boot Camp graduates who are ready to build a complete Red Team Coaching toolkit and earn their Bronze certification. Specifically, executive coaches, leadership coaches, and organizational development coaches who want to:
- Offer their clients a genuinely differentiated coaching methodology that AI cannot replicate
- Help leaders think critically, challenge assumptions, and make confident decisions in a world defined by volatility, uncertainty, and disruption
- Earn a recognized credential — and 24 ICF CCEU credits* — that sets them apart in a crowded and increasingly AI-threatened marketplace
- Build a coaching practice grounded in cognitive science and battle-tested military decision-making frameworks
- Position themselves for advanced certification (Silver, Gold) and the Certified Red Team Leader™ pathway
*Credit total is pending final approval by ICF and is based on the previous version of this course.
Frequently Asked Questions
Yes. The Red Team Coaching Boot Camp (Module 1) is a prerequisite for the Level I Program. The program picks up where the Boot Camp left off.
Yes. Your Boot Camp tuition is fully creditable toward the cost of the Level I Program. Your enrollment total will be adjusted accordingly.
Completing all six modules earns you 24 ICF Continuing Coach Education Unit credits.* These count toward your ICF credential renewal.
The program runs from May 11 through August 3, 2026 — approximately 12 weeks. Sessions are held weekly, with a break in late May. Each session is live. You’ll attend one session per week: theory sessions are 90 minutes, practicums are 2.5 hours, and office hours are 60 minutes.
All theory sessions are recorded and available for review. Practicum sessions are live and interactive by nature, so attendance is strongly encouraged.
Upon completing all six modules (including the Boot Camp), you earn the Bronze Certified Red Team Coach™ designation. This qualifies you to enroll in the Level II program when it launches in Fall 2026.
Levels I and II focus on coaching individual leaders. Level III shifts the focus to team coaching — developing red team thinking capability across entire leadership teams. Gold Certified Red Team Coaches are also eligible to apply for the Certified Red Team Leader™ Course.
Yes. If you complete the first session and decide the program isn’t for you, request a full refund by May 15, 2026 — no questions asked.
Yes. Early-bird pricing (through April 30): $1,999 in full or $550/month × 4. Regular pricing (after April 30): $2,499 in full or $749/month × 4.
No. The Red Team Coaching™ Level I Program is offered independently by Red Team Thinking®.
Bryce G. Hoffman
Bryce G. Hoffman is a bestselling business author, top-rated leadership speaker, and the founder and CEO of Red Team Thinking®. A recovering journalist who spent over two decades covering business and technology, Bryce is the author of American Icon (a Wall Street Journal bestseller on Ford's turnaround under Alan Mulally) and Red Teaming (translated into more than five languages). He is the first and only civilian to graduate the U.S. Army's Red Team Leader course at Fort Leavenworth and has trained with the U.S. Marine Corps, British Ministry of Defence, NATO, and intelligence agencies. His clients include multinational corporations, government agencies, and militaries around the world. Named a Top 100 Leadership Speaker by Inc. magazine, Bryce created Red Team Coaching to bring the power of his transformational methodology to the people helping leaders level up every single day.
